Business Model Updated into Cloud Subscription
Invivo Workspace
Project Objective
Communicating the Need for a Business Model Shift and Gaining Customer Buy-In
A shift from a perpetual license model to a subscription-based business model was required
It was essential to convince existing customers who were using the legacy software or SaaS platform why the upgrade was necessary
Beyond functional improvements, the business aimed to use a design upgrade as a strategic tool to persuade customers to embrace the transition
Design Process
The redesign of Invivo Workspace focused on modernizing an outdated system, aligning it with a subscription-based model, and enhancing usability for dental professionals.
The process involved research, iteration and close collaboration with global teams to deliver an intuitive and scalable product.
Work Journal
Design Overhaul
Color System
Focused on readability and WCAG compliance rather than aesthetics so that it can be readable by medical staff and patients in various situations, using the existing deep navy CI color as a base
Established semantic colors to enhance message clarity
Typography & Styling
Chose a sans-serif font with multiple weights, optimized for web and tablet readability
Case Dashboard (Home)
Manage dental and medical scan images, share with patients and collaborating professionals, and communicate via notes or chat
Checkout
Admin
Detailed Guidelines
Compiled case-specific guidelines for dynamic inputs and variations, ensuring developers have clear and actionable references.
Final Prototype
Before & After
Impact & Results
Cloud-Based Transformation
Launched Invivo One, a SaaS subscription model, increasing accessibility for dental professionals
Introduced Invivo 7, accelerating the transition to a SaaS platform
Key Takeaway & Insights
Experts ≠ General Users
Precision & accuracy in UI/UX were crucial due to the medical field's specialized workflows
Learned the importance of subject-matter interviews for usability validation
